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1.
Books : The Tipping Point: How Little Things Can Make a Big Difference
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2.
Books : Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Books : Buyology: Truth and Lies About Why We Buy
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Books : Nudge: Improving Decisions About Health, Wealth, and Happiness
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5.
Books : Influence: The Psychology of Persuasion (Collins Business Essentials)
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Books : Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Books : Sway: The Irresistible Pull of Irrational Behavior
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8.
Books : The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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10.
Books : Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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