Binding: Digital Format: Download: PDF Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Pages: 35 Publication Date: May 23, 2001 Publisher: Harvard Business School Press Release Date: October 25, 2008 Sales Rank: 2797876 Studio: Harvard Business School Press
Editorial Review:
Product Description: Add-on selling offers a significant growth opportunity, but resources must be allocated carefully and may include marketing communications, database marketing tools, and outsourcing. Tools included here help evaluate which products provide an add-on opportunity, configure how best to market them, and circumnavigate common pitfalls.
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