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Books : Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) |
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List Price: $29.95Amazon.com's Price: $19.77 You Save: $10.18 (34%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 612.82
EAN: 9780979777707
ISBN: 0979777704
Label: Pear Press
Manufacturer: Pear Press
Number Of Items: 1
Number Of Pages: 301
Publication Date: 2008-03
Publisher: Pear Press
Sales Rank: 1162
Studio: Pear Press
Related Items:
Editorial Review:
Product Description:
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it.
About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
Customer Reviews
Average Rating: 
Rating:  - Uses His Own Research In His Book Writing
The author uses a lot of narratives and has them spaced to keep my attention. A few actually seem gratuitous because I didn't exactly see their point - yet, even though I recognized this fact, I was struck that the narratives still have the intended effect of giving my brain regular mode shifts that help retain my interest.
Rating:  - The Brain Rules!!!
As a psychiatrist and psychoanalyst who does a lot of teaching in different venues I read this book with great interest. It is written in a very entertaining style that is itself an example of several of the "rules" articulated in the book.
For those looking to delve deeply into the subjects presented, the book will not provide what you are seeking. Fortunately the author, John Medina, provides a link to his own blog where additional depth can be found.
For those who ... Read More
Rating: - Excellent, intriguing viewpoint
This is the rare non-fiction book that is able to really keep your attention. I found the chapters on learning particularly fascinating, but the entire book is worth a detailed read. The sections on health & exercise are also really interesting.
Rating: - Awesome- loved it!
Fascinating research. Great insights to put into use right away. May seem a little "out of the box" for most corporate types, but most great ideas are...
Rating: - Very good book about the brain and how it integrates w psychology
It describes very well and in simple language how the brain works, and how it integrates with psychology. It gave me a good insight how our lives and thoughts may affect our brain.
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