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Books : Grown Up Digital: How the Net Generation is Changing Your World HC |
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List Price: $27.95Amazon.com's Price: $18.45 You Save: $9.50 (34%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 305.23
EAN: 9780071508636
ISBN: 0071508635
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 384
Publication Date: October 03, 2008
Publisher: McGraw-Hill
Sales Rank: 1497
Studio: McGraw-Hill
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Editorial Review:
Product Description:
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST. .
The Net Generation Has Arrived. .
Are you ready for it?
. .
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
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The bottom line is this: If you understand the Net Generation, you will understand the future.
. .
If you're a Baby Boomer or Gen-Xer: This is your field guide.
. .
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled �screenagers� with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
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Grown Up Digital reveals:
. . - How the brain of the Net Generation processes information .
- Seven ways to attract and engage young talent in the workforce.
- Seven guidelines for educators to tap the Net Gen potential.
- Parenting 2.0: There's no place like the new home .
- Citizen Net: How young people and the Internet are transforming democracy.
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Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the �Net Geners� are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
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The Digital Age is here. The Net Generation has arrived. Meet the future.
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Customer Reviews
Average Rating: 
Rating:  - Fairly Interesting but Distracting Layout & Overly Rosy View of Gen Y
As a Gen Xer raising "digital native" children, I've been following the debate between technology enthusiasts like Mr. Tapscott and technology alarmists like Dr. Mark Bauerlein (author of The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don't Trust Anyone Under 30)) over the impact of computers on the developing brain. I find myself agreeing with some of the arguments on both sides. The truth seems rather more nuanced than the overly rosy picture ... Read More
Rating:  - Who Shouldn't Read This Book?!
As a Net Gener myself, I couldn't help but wonder if Don Tapscott had been looking over my shoulder when he wrote this book. Grown Up Digital not only captured the essence of what it means to be a part of the Net Generation, but I found myself acting out the exact things he wrote. When I began reading, I had the television on (strictly as background noise) and my laptop was only feet away if I needed to check my email or visit a Web site mentioned in the book.
Tapscott's explanation of ... Read More
Rating: - The world has changed and here is proof!!!
This is a stellar book. It encompasses many areas--education and learning, business/management, politics, parenting, technology, community and global volunteerism, and simply growing up with all the new and exciting information and technology that surrounds us. It is simultaneously a snapshot of today and an insightful look at where we are going as individuals, families, companies, communities, and a species.
If you want to relate to your children better, get a copy of this book. If you ... Read More
Rating:  - Good perspectives - look a bit deeper
The author's observations about the influence of technology on NetGeners opens up some interesting and enlightening distinctions for this Boomer. From an adult development theory perspective, there are likely other, more fundamental factors at play. Specifically, at the Diplomat stage - where many teens and young adults are growing through - the importance of fitting in with peers is of paramount importance. Self-identity is strongly linked to the group identity - peer pressure/need to conform frequently ... Read More
Rating: - Gen Y: grown up and not so hard to understand
Several years ago two books greatly impacted my life: The Social Life of Information and Wikinomics. I decided to leave teaching graduate business courses and jump into developing collaborative and social networking technologies. Little did I know that in short order I would join nGenera and Don Tapscott.
Grown Up Digital: How the Net Generation is Changing Your World HC is the product of an amazing amount of research, and provides a thorough, timely and thought provoking qualitative analysis ... Read More
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