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Books : Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround |
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List Price: $25.95Amazon.com's Price: $19.72 You Save: $6.23 (24%)Prices subject to change.
Availability: Usually ships in 1 to 3 weeks
Binding: Audio Cassette
Dewey Decimal Number: 004.068
EAN: 9780060527150
Format: Abridged, Audiobook
ISBN: 0060527153
Label: HarperAudio
Manufacturer: HarperAudio
Number Of Items: 4
Publication Date: November 01, 2002
Publisher: HarperAudio
Release Date: November 12, 2002
Sales Rank: 1578958
Studio: HarperAudio
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Editorial Review:
Product Description:
Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully implementing a turnaround strategy.
Filled with Gerstner's personal insights as he explores the company, institutes changes, and rebuilds IBM for the 21st century, readers will have unprecedented access to the mind of the CEO. Refreshing and candid throughout, Gerstner pulls no punches as shows readers what he did and why he did it.
Customer Reviews
Average Rating: 
Rating:  - Is it the same when it's changed?
The critics were predicting IBM's demise when he took the rains, apparently after much prodding. He took the bold step of listening to customers and cutting the price of their cash cow, the 360, to raise cash. He also decided that the business model (proprietary) that had worked for IBM in the 50s-70s just wasn't going to work, and he made a big bet on middleware and services.
What's important to his management philosophy? First, he considers big to be good: IBM doesn't have to scrounge ... Read More
Rating:  - Elephants Can't Dance
Never forget that Gerstner was one of the big dog tobacco executives before he came to IBM.
One of the tobacco executives who took an oath and swore before Congress that he did not believe that tobacco was addictive. Tobacco was known to be addictive since at least 1932 according to the tobacco companies' own records.
Before you believe anything that Gerstner wrote or (more likely) had ghostwritten for him, always keep that in mind.
Rating: - Great leader
When I started the book, I have no idea about the history of IBM. I am not an IT person, so I have heard IBM but that is basically it.
I learned a lot from the book about IBM, what they did wrong and how he changed it.
But besides everything he revised the company culture and organizational structure. I think that is the hardest thing a CEO can achieve. His vision, his attention to details but still seeing the big picture amazed me. No wonder they picked him as the great saver of the IBM legend. ... Read More
Rating:  - What Life at the Top is Really Like--As Told By a Superb Leader
Having spent twenty-three years in management before I became an entrepreneur, I recognize that moving from one side of the desk to the other side may be the longest journey a professional person ever makes. When we shift into a leadership spot, not only do we find that our prior perceptions might have been totally inaccurate, we have to address personal and professional challenges we would have never imagined.
I applaud this book as one man's record of what life at the top is really like. He won ... Read More
Rating: - Where Were the Details?
Throughout this book Gerstner discusses the changes IBM made and how he helped turned the company around. I have no doubt that he was a large part of the dynamic shift at IBM to again make it the successful, global company that it is today, but I felt that I went through the book without completely understanding what those changes were. There was a lot of discussion of how IBM was operated and managed when Gerstner took control of the company in 1993 as it was falling apart before the public's eyes, and there ... Read More
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